For brands
We match brands spending [$20,000]+/month with vetted media buyers who earn from your net profit, not just your spend. You get senior expertise and aligned incentives, and we handle the contracts and protection around it.
The problem
Most brands have been burned at least once. Not because good media buyers don't exist, but because the way they're hired and paid rewards the wrong things.
Impressive profiles, unverifiable results. You find out they can't scale after they've spent the budget, and then you start the search again.
Campaigns optimised for vanity ROAS instead of real profit. Revenue goes up, margins go down, and nobody is accountable for the difference.
Retainers and percentage-of-spend fees reward agencies for spending more, not for making you more. Their risk is zero. Yours isn't.
Our solution
Alliance Bridge sits between you and the talent. We vet the experts, structure a performance-based contract, reconcile the numbers every month and make sure everyone is paid fairly.
You only pay big when you win big
Your expert earns a modest percentage of the budget they manage, plus a share of the net profit their campaigns generate. A flat month means a small bill. A great month means a bigger bill, and a much bigger profit for you.
Ad spend fee
10%Example rate
of the monthly ad budget managed. It rewards the expertise and hours it takes to run spend responsibly.
Profit commission
15%Example rate
of the net profit the campaigns generate. It only pays out when the brand actually makes money.
The result
Aligned incentives
The more profitable the campaigns, the more the expert earns. Brands only pay big when they win big.
Profit, properly defined
Revenue minus ad spend, COGS, shipping and fees, written into the contract before launch.
No profit, no commission
If a month isn't profitable, you pay only the ad spend fee. No retainers, no set-up charges.
One-time matching fee
[$X one-time], charged only once you accept a match.Example rate
How we compare
| Feature | Traditional agency | Freelancer | Alliance Bridge |
|---|---|---|---|
| Paid based on your profit | – | – | ✓ |
| Independently vetted results | – | – | ✓ |
| Contract, NDA and payment protection | ✓ | – | ✓ |
| Senior specialist runs your account | – | ✓ | ✓ |
| Replacement if the fit isn't right | – | – | ✓ |
| Shared, reconciled profit reporting | – | – | ✓ |
Our vetting process
Before an expert is introduced to any brand, they pass four stages of verification. You interview a shortlist that has already been filtered for skill, integrity and fit.
Verified screenshots or read-only access showing sustained results at [$50,000]+/month in spend.
A recorded walkthrough of real accounts: structure, testing cadence, creative strategy and how they read the data.
A realistic brief based on a brand like yours. We assess how they think about profit, not just performance.
Conversations with previous brands, plus a check on communication, reliability and availability.
Engagement models and pricing
Every engagement uses the same transparent model: 10% of ad spend managed plus 15% of net profit generated, paid to your expert. See the pricing page for a full worked example.
Start here
A [30 days] paid trial with one expert on one platform, with clear targets agreed upfront. Low commitment, real data.
Most popular
An ongoing, performance-based partnership with a dedicated media buyer who owns your paid acquisition on their channels.
Multi-channel
Two or more specialists (for example Meta + Google + TikTok), coordinated by your account manager, each measured on their own channel.
Illustrative scenarios
Examples showing how the model works in practice. They are not results from specific clients.
E-commerce · United Kingdom
Stuck at 2.1x ROAS after two freelancers. A Meta and TikTok specialist rebuilt the account around creative testing and profit-based bidding, and the brand reached 3.4x within four months at higher spend.
Subscription · United States
Rising acquisition costs were eating the subscription margin. Restructured Google Shopping and Meta prospecting cut CAC by 27% while monthly spend grew from $40k to $100k over six months.
E-commerce · GCC
Launching into Saudi Arabia and the UAE with no local expertise. A GCC-native Snapchat specialist grew revenue 64% in three months, adding $48k in monthly net profit.
Brand application
Takes about 3 minutes. We'll review your application and reply within [48 hours] to arrange a discovery call.
Brand FAQ
Net profit is the revenue attributable to the managed campaigns, minus ad spend, cost of goods sold, shipping and fulfilment, and payment and platform fees. The exact formula is written into the contract before launch. We track it through shared dashboards (ad platforms plus your store or analytics data) and reconcile it in a monthly report that both sides sign off before any commission is invoiced.
If a month produces no net profit, no profit commission is due. The expert still earns the ad spend fee for managing the budget. Every engagement starts with a trial period and clear targets, and your account manager reviews performance with both sides. If the fit isn't right, we help you part ways cleanly and can introduce a different expert.
You do. Campaigns run inside your own ad accounts, pixels and analytics, and experts are granted partner or user access. All creatives, audiences and data produced during the engagement remain the brand's property, and access is removed when an engagement ends.
We work with brands spending [$20,000]/month or more on paid media. Below that level, a performance-based partnership rarely makes sense for either side. If you're close, get in touch anyway and we'll tell you honestly whether we can help.
Most brands receive a shortlist within [7–14 days] of their discovery call. Niche platforms, specific languages or very large budgets can take a little longer, and we'll tell you upfront.
Yes. Mutual NDAs are signed before any account access or sensitive numbers are shared. We never disclose a brand's identity, spend or results to anyone, including other experts or brands, without written permission.
Yes. Many brands pair a Meta specialist with a Google or TikTok expert. Each engagement is contracted separately so every expert is measured on the channels they control.