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ALLIANCEBRIDGE

Performance-based paid media partnerships

Where great brands meet proven ad talent.

Alliance Bridge matches established brands with vetted media buyers who earn from your profit, not just your spend. We handle vetting, contracts and payment protection, so both sides can focus on growth.

  • Free discovery call
  • Shortlist in [7–14 days]
  • Mutual NDA as standard

One month, illustrated

Example
Ad spend managed
$50,000
Net profit generated
$30,000
Ad spend fee (10%)
$5,000
Profit commission (15%)
$4,500

Expert earns

$9,500

Brand keeps $25,500 of profit after commission, and the expert is motivated to grow it next month.

Experts across every major platform

  • Meta
  • Google
  • TikTok
  • Snapchat
  • Pinterest
  • Programmatic
6
Ad platforms covered
$0
Retainers or set-up fees
100%
Engagements under NDA
Monthly
Reconciled reports and Stripe payouts

How it works

Two sides. One simple process.

We do the vetting, matching, contracting and reconciling. You do what you're best at: building the brand, or scaling it.

  1. 01

    Tell us about your brand

    Share your goals, margins, current spend and the platforms you want to grow on. A 20-minute call is enough for us to understand what winning looks like for you.

  2. 02

    We shortlist proven experts

    Within [7–14 days], you receive a shortlist of vetted media buyers who have already scaled brands like yours, with verified results you can review.

  3. 03

    Meet, agree, launch

    Interview your shortlist, choose your expert and start with a [30 days] trial. We handle the contract, NDA, onboarding and account access.

  4. 04

    Scale with aligned incentives

    Your expert earns a fee on the spend they manage plus a share of the profit they create. Monthly reporting keeps the numbers transparent for both sides.

The performance model

Paid on spend. Rewarded on profit.

Traditional agencies bill a retainer whether your campaigns make money or not. Our experts earn a modest fee for managing your budget, and a meaningful share of the profit they create. When you win, they win.

Ad spend fee

10%Example rate

of the monthly ad budget managed. It rewards the expertise and hours it takes to run spend responsibly.

Profit commission

15%Example rate

of the net profit the campaigns generate. It only pays out when the brand actually makes money.

The result

Aligned incentives

The more profitable the campaigns, the more the expert earns. Brands only pay big when they win big.

Why Alliance Bridge

The rigour of a consultancy. The incentives of a partner.

Freelance marketplaces leave you to judge talent alone. Agencies get paid regardless of results. We built something in between, with protection on both sides.

Rigorous vetting

Every expert passes result verification, a live account audit and reference checks before a brand ever sees their name. Most applicants don't make it through.

Performance-based pay

Experts earn from the profit they create, not just the budget they spend. Incentives point in one direction: your growth.

Payment protection

We hold the contracts and manage invoicing. Brands pay against agreed, verified numbers; experts get paid in full and on schedule.

Confidential by default

Mutual NDAs are signed before any sensitive data is shared. Your numbers, creatives and strategies stay private.

Dedicated account manager

One point of contact oversees onboarding, reporting and the relationship, and steps in quickly if anything needs resolving.

Transparent reporting

Shared dashboards and a monthly reconciled report mean both sides see the same numbers: spend, revenue, costs and profit.

What success looks like

The kind of growth the model is built for.

Three illustrative scenarios showing how aligned incentives play out in practice.

Illustrative exampleMeta + TikTok

DTC skincare brand

E-commerce · United Kingdom

3.4x
ROAS
+38%
Net profit
$60k
Monthly spend

Stuck at 2.1x ROAS after two freelancers. A Meta and TikTok specialist rebuilt the account around creative testing and profit-based bidding, and the brand reached 3.4x within four months at higher spend.

Illustrative exampleGoogle + Meta

Supplements brand

Subscription · United States

-27%
CAC
2.5x
Spend scaled
6
Months

Rising acquisition costs were eating the subscription margin. Restructured Google Shopping and Meta prospecting cut CAC by 27% while monthly spend grew from $40k to $100k over six months.

Illustrative exampleSnapchat + Meta

Home & living brand

E-commerce · GCC

41%
Margin kept
+64%
Revenue
$48k
Profit added

Launching into Saudi Arabia and the UAE with no local expertise. A GCC-native Snapchat specialist grew revenue 64% in three months, adding $48k in monthly net profit.

Illustrative scenarios to explain the model. They are not results from specific clients.

Our commitments

Our promise to both sides of the bridge.

We will only introduce you to experts whose results we have verified ourselves. If the fit isn't right, we find you another at no extra matching fee.

Our promise to brands

Vetting and replacement · Brands

You focus on the campaigns. We handle the contract, the invoicing and the collection, and you get paid through Stripe on schedule, every month.

Our promise to experts

Payment protection · Experts

Both sides see the same numbers. Profit is defined in writing before launch and reconciled every month, so there are never surprises on either side.

Our promise to both

Transparent reporting · Brands & experts

FAQ

Straight answers.

Can't find what you need? Contact us or book a call.

How is profit calculated and verified?

Net profit is the revenue attributable to the managed campaigns, minus ad spend, cost of goods sold, shipping and fulfilment, and payment and platform fees. The exact formula is written into the contract before launch. We track it through shared dashboards (ad platforms plus your store or analytics data) and reconcile it in a monthly report that both sides sign off before any commission is invoiced.

When and how do media buyers get paid?

Experts are paid monthly, by the [10th] of the following month, via Stripe, directly to your bank account. The ad spend fee is based on the budget managed that month; the profit commission is based on the reconciled profit figure. We invoice the brand and manage collection, so experts never have to chase payments.

What happens if campaigns aren't profitable?

If a month produces no net profit, no profit commission is due. The expert still earns the ad spend fee for managing the budget. Every engagement starts with a trial period and clear targets, and your account manager reviews performance with both sides. If the fit isn't right, we help you part ways cleanly and can introduce a different expert.

How are experts vetted?

Applicants must show a track record of managing at least [$50,000]/month in ad spend. We verify results with platform screenshots or read-only access, run a live account walkthrough, test strategic thinking with a case exercise and check references from previous brands. Only a small percentage of applicants are accepted.

Who owns the ad accounts and data?

You do. Campaigns run inside your own ad accounts, pixels and analytics, and experts are granted partner or user access. All creatives, audiences and data produced during the engagement remain the brand's property, and access is removed when an engagement ends.

Is there a minimum ad budget?

We work with brands spending [$20,000]/month or more on paid media. Below that level, a performance-based partnership rarely makes sense for either side. If you're close, get in touch anyway and we'll tell you honestly whether we can help.

How long does matching take?

Most brands receive a shortlist within [7–14 days] of their discovery call. Niche platforms, specific languages or very large budgets can take a little longer, and we'll tell you upfront.

Is everything confidential?

Yes. Mutual NDAs are signed before any account access or sensitive numbers are shared. We never disclose a brand's identity, spend or results to anyone, including other experts or brands, without written permission.

Can we work with more than one expert?

Yes. Many brands pair a Meta specialist with a Google or TikTok expert. Each engagement is contracted separately so every expert is measured on the channels they control.

Ready to cross the bridge?

Whether you're a brand ready to scale with proven talent or an expert ready to work with serious brands, it starts with one conversation.

Prefer to talk first? Book a 20-minute call